Born in 1987
When Asahi Super Dry was first created in 1987, it redefined the beer category and introduced the world to a new taste in beer.
Today, Asahi Super Dry is Japans No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan.
Although there is no direct translation, Karakuchi describes how our authentic Japanese beer is dry and crisp with a quick, clean finish. And as well as quenching your thirst, it also prepares your palate for what comes next.