The reputation of Jever was built on one beer - their Pilsener. Said to represent the extremely dry, light style of beer from the wider region of Friesland the brewery is named after its city of origin. The two world wars almost saw the termination of the brewery through shortage of raw materials. Restricted to selling solely from the brewery gates after the second world war, the reputation of the this classic north German style of beer quickly re-established the brewery. The pilsener has since been joined by a non-alcoholic derivative.